I started my career in big, large marketing organizations like John Deere and The Home Depot. I've got a, both an undergraduate and a master's degree in marketing communications. So I am a kind of a classically trained marketer. So I want to get into all of that, but before we do, can you just take a minute and tell my listeners a little bit more about yourself and your background and also what Cult Collective is? And you have some, some viewpoints on kind of what's working and what's not in marketing today, including, you know, this trend towards mass media and discounting. Cult Collective does some really interesting work for well-known brands. That's kind of like the Avis, we're number two, so we try harder. Something this bad has to be good for you. It's "something this bad has to work because" Buckley's, I think it's called. I, I really, I think one of the greatest ad slogans of all time was around and it shows you, it's not that great because I don't remember the company, but it's, it has to work. They're marketing it as a cough drop, but it's candy. And I think it's because it, it, it is candy. I was going to say it's, it's not the cherry Ludens, which is what my 15 year old prefers. So hopefully that will help stymie the the terrible chest cough that I have.
Chris has got, Chris has got a little cold going and so you may hear some coughing in the back. I'm excited to have you, and we need to give everybody a disclaimer. And today my guest is Chris Kneeland, who is the CEO of Cult Collective. Welcome back to the Inbound Success Podcast.
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